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by Makoye Madata
Visual hierarchy is the principle of arranging elements to show their order of importance. Designers structure visual characteristics—such as menu icons and headings—so users can understand information easily. By laying out elements logically and strategically, designers influence users’ perceptions and guide them to desired actions. Larger and more prominent elements attract attention more effectively, which can lead to higher conversion rates.
Regular
Medium
SemiBold
Blod
This Is Text Message
Medium Typography
Just Amazing
Awesome
When do these strategies work well, and when might they hold us back? Ultimately, when are they truly necessary, and how can we sidestep avoidable challenges?
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